'Pairings' palette.
Wayfinding wallpapers create a greater visual impact, over an individual sign, allowing the viewer to see well in advance what area they are approaching. These allow you to insert brand colours throughout a space and create a cohesive style that carries through to more utilitarian spaces. Creating an immersive experience including wayfinding can help ensure consistent flow throughout spaces, keeping customers/clients/visitors where they are supposed to be, and reducing the frustration of getting misplaced along the way.