of magenta screams audacity, brave and life!
What is Viva Magenta? Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all. (Cr.Pantone) The vibrancy and audacity of Viva Magenta reminds me of lively paisley patterns. It is believed that the pattern was derived from the Zoroastrian symbol of a cypress tree combined with a floral spray, to represent life and fertility. The design is also commonly symbolized rebelliousness, audacity, freedom and full of life!