maternity period," opens the text in this advertis
"For your own sake, and for the sake of the baby to come, you MUST be correctly corseted during the maternity period," opens the text in this advertisement from a 1918 women's magazine. It shows a woman reading "A Modern Mother's Experience," which, according to the ad was a "real leather bound (book of) ...useful information for expectant mothers." The cost of this torture: $4.65.