contemporary semi-abstract style
The design concept is a contemporary take on the scenic illustrations often depicted on Aloha shirts, using recognisable elements together with abstract organic shapes. These shapes reference the shadows cast by palm trees and the shapes created by the lagoon and surrounding landscape from an aerial perspective. Palm trees, surfboards, canoes and beach umbrellas feature alongside elements of the natural landscape. Colours portraying vanilla sand and turquoise sea and the rainbow colours of the famous mosaic were combined with colours selected from Pantone’s 2017 colour palettes to create a feeling of relaxed, beach-holiday fun.