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There is much less purple in the printed look of this fabric than there is on my monitor. The magenta purple vertical columns look more red to my eyes in person. The purple surrounding the light blue daisy type petals prints as navy. So this ends up more a royal red, white, and two shades of blue design than a purple one.
I called it Swiss Miss because the horizontal flowers and red vertical columns make me think of the suspenders and design between them on lederhosen (and the female equivalent of that with a skirt). Overall these curved rectangles with flowers end up casual and sweet and crisp and bright. Quite a cheerful design, but NOT a purple one.