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Azurea, this 1918 advertisement tells us, is "the face powder preferred by women with whom personal daintiness is first thought and second nature."
For fifteen cents you could send away to their New York City address for a "dainty beauty box with generous samples of Azurea face powder, sachet powder, and perfume," unless you lived in Canada. The fine print on the ad warns "samples to Canada Prohibited by Canadian Government."
Must've been some real dangerous dainty face powder.