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The "bouba/kiki effect" is a cognitive linguistic phenomenon, first studied by Kohler in Tenerife in 1929, and famously revisited by Ramachandran and Hubbard in 2001. Subjects from a variety of cultures and language groups are shown these two shapes, and asked "Which one is Kiki, and which one is Bouba?" 88-98% of all people respond the same way, suggesting that the evolution of language is not arbitrary, but has a neurological basis. Interestingly, only 56% of individuals with autism diagnoses agree with the standard answer. What do you think? Which one is Kiki and which one is Bouba?
Even if you're not a cognitive linguistics nerd, this neat little pattern is charming for quilt squares and spring dresses. If you'd like a customized pattern size or color palette, please inquire!