The shading gives an op art effect. Which pattern you see depends on how close you are to the design. Original design by international generative artist Judi Suni Hall for Gingezelâ„¢. From the Gingezel Beige Standard Collection. In many areas there is the gold standard for excellence. Surely for design, it is the Beige Standard. Beige is the staple color used over and over. So it demands excellence in design.